OTA Listing Optimisation Audit
Your listings on Booking.com, Airbnb, MakeMyTrip and Expedia are often the first serious contact between your property and a potential guest. A poorly optimised listing ranks low and converts fewer visitors — regardless of how good your product is. This audit changes that.
Platform-by-Platform
Improvement Plan
We do not give you generic advice. We review every platform you are listed on and produce a specific, prioritised action plan for each — covering photography, copy, amenities, ranking factors and review management.
Photography & Cover Image
Your cover image is the single most important conversion factor on any OTA listing. We assess your current photo selection, sequence and visual impact — and provide specific guidance on what to change, in what order, and why.
Description & Copy Review
Your property description, room descriptions and policy text are assessed for persuasiveness, keyword relevance and conversion focus. We rewrite the key sections so your listing tells a compelling story — not just a list of features.
Amenity Completeness &
Review Management
Missing or incorrectly categorised amenities cause your listing to disappear from relevant filter searches. We audit every category across every platform — and assess the quantity, quality and management of your guest reviews, including how you are responding to feedback.
- check_circle Full Amenity & Category Audit
- check_circle Review Response Strategy
Ranking Factor Review
OTA algorithms reward specific behaviours — response rate, availability settings, pricing competitiveness and content completeness. We review how your listing performs against each factor and tell you exactly what to change to improve your search ranking.
Results.
Measured in bookings, not impressions.
What Optimised Listings Deliver
+34%
Avg. Listing-to-Booking Conversion
Page 1
OTA Search Ranking Achieved
"After the OTA listing audit our Booking.com ranking moved from page three to consistent page one within eight weeks. Festival period revenue was three times what we made the previous year."
Small Family Resort
Munnar Region, Kerala
Improve Your OTA Performance
Book a free 30-minute discovery call. We will review your current OTA listings and give you an honest assessment of where the biggest opportunities for improvement lie.