Direct Bookings:
Keep More Revenue.
Every OTA booking costs between 15% and 25% in commission. Stay Stream builds a clear, practical strategy to shift your booking mix toward direct — reducing commission costs and building a more profitable, sustainable channel for your property.
You are paying to reach
your own guests.
OTAs provide valuable visibility — especially for newer properties. But when a significant proportion of your bookings come through platforms charging 15–25% commission, a significant proportion of your revenue leaves the business every month. That money belongs in your operation, not in the platform's margin.
Building a strong direct booking channel does not mean abandoning OTAs. It means developing a parallel channel — one that grows steadily, costs nothing per booking, and gives you a direct relationship with your guests. This consultation gives you a clear, practical strategy to do exactly that.
Website Conversion Review
Is your website giving guests a compelling reason and a simple process to book directly with you — or are they leaving to complete the booking on an OTA?
Email & Guest Retention
Using your existing guest database to generate repeat bookings and referrals through direct channels — a post-stay email strategy designed for independent properties.
Direct Booking Incentives
How to offer genuine value to guests who book direct — without violating OTA rate parity agreements or cannibalising your existing channel performance.
90-Day Action Plan
A prioritised, step-by-step action plan for shifting your booking mix toward direct over the next three months — realistic, practical and specific to your property.
A three-phase approach
to direct growth.
Assess & Diagnose
Phase 01We establish your current direct booking share, review your website conversion and booking process, and identify the specific gaps preventing guests from booking with you directly.
Build the Channel
Phase 02A practical plan for improving your website conversion, introducing direct booking incentives and building your email marketing and guest retention capability — step by step, in priority order.
Grow & Retain
Phase 03Using your guest database, a structured post-stay email sequence and targeted digital marketing to convert one-time guests into repeat direct bookers — building a channel that grows month by month.